Privacy Policy

01 Who we are

ProMyPhoto (ABN 81 362 647 373) is a business operating in Australia. It runs promyphoto.app and the ProMyPhoto app, and it is the entity this policy is about. In this policy “we”, “us” and “ProMyPhoto” mean that business. It is used by real estate agents, home owners, landlords and anyone else photographing a property they have the right to photograph.

We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth). We do this whether or not the small business exemption applies to us, because it is what our customers and Apple expect and what the law is moving towards.

Questions, requests or complaints: hello@promyphoto.app.

02 What we collect

Your account

Your email address, and how you signed in (Sign in with Apple, Google, or email).
Your phone number, only if you choose to give one when you create your account in the app. It is optional and we do not check that it is yours.
Your listings, shoots and photo records, so the app can show your work.
The addresses you type against a shoot. These are property addresses, not your home address, but they are your content and we treat them as such.
The answers you give when you set up your account, such as your occupation and how many listings you do a month. We use them to tailor the app to you. They are never sold or used for advertising, and they are deleted with your account.

Your property photos

The exposure brackets you capture, and the finished photos we produce from them.

How you use the app

Which screens you open and what you tap, so we can see where the app is confusing.
Crash and performance reports when something fails.
An approximate location, your country and city, which our analytics tool works out from your IP address so we know where our visitors and customers come from. This applies on this website too. It is never your precise location, and we never ask your phone or browser for its location.
Your purchase and subscription history, and your credit balance.

If you join the waitlist on this site

The email address you enter, and basic technical data your browser sends.

This website, and cookies

We run product analytics on this website: which pages you open, what you click, and a session replay, a reconstruction of your visit, so we can see where the site is confusing. On these public pages the replay records the page as you saw it. Anything you type into a field is masked before it leaves your browser, and images are blocked and replay as placeholder boxes. On the signed in pages (log in and Studio), on screen text is masked as well, so a customer’s addresses and shoot names are not in the replay.
The analytics tool sets one first party cookie in your browser on your first visit. It holds a random device id and nothing else, and it is what tells us this visit and your last one were the same browser. There are no advertising cookies and no third party ad trackers on this site, and we do not combine what we see here with data from anyone else.
Until you sign in, that random id is all we hold about you here: the analytics tool is set to build a person profile only for identified users, so an anonymous visit is not attached to a name. Once you do sign in, your visit is attached to your account, as section 07 describes.

03 How we use it

To run the service: finish your photos, keep your shoots, and charge you correctly.
To support you when you ask us for help, including calling you on the phone number you gave us, if you gave one.
To call you on that number to tell you about ProMyPhoto, if you gave one.
To find and fix faults, and to see which parts of the app people struggle with.
To improve ProMyPhoto and train our own image models, using your photos as section 04 describes.
To meet our tax and records obligations.

We will only email or call you about ProMyPhoto. We will not use your email or your phone number for unrelated marketing, and we do not share your phone number with anyone. Marketing emails are opt in: you can switch them off in the app at any time, or use the unsubscribe link in any of them. No sign in needed. If you do not want phone calls, email hello@promyphoto.app from the address on your account and we will remove your number. Emails we send may contain a link that records whether it was clicked, so we don't follow up with people who already responded.

04 We do not sell your data

We never sell your personal information and we never share it with data brokers. There is no advertising in ProMyPhoto, and we do not combine what we hold with data from other companies to target you.

We do not publish your property photos. If we ever want to show your work as an example, we will ask you first.

How we learn from your photos

We use the photos you take in ProMyPhoto, and the finished photos we make from them, to improve ProMyPhoto and to train our own image models. This is how the finish gets better for everyone who uses it. It is part of how ProMyPhoto works, so there is no switch for it in the app or in the Studio.

What we use. The exposure brackets you capture and the finished photos we return to you.
What it is for. Building, testing and improving ProMyPhoto’s own finish, the step that turns your captures into a finished photo. Nothing else.
What we never do. We never sell your photos. We never give or licence them to anyone else to train their models. We never show them to other customers, and we never publish them.
How long. Photos we set aside for training are kept apart from your shoots, so they can be kept after the shoot itself is deleted. Once a model has learned from a photo, that learning cannot be taken back out of the model.

Asking us to stop

If you would rather we did not use your photos this way, email hello@promyphoto.app from the address on your account. From then on we will not use photos you take or finish to train our models, and everything in ProMyPhoto works exactly the same for you. If you also want the photos we have already set aside for training removed, say so in the same email and we will find them and delete them. Deleting your account works as section 09 describes.

Choices you have already made

ProMyPhoto used to have a switch called Learn from my photos. We have replaced it with this section. Any choice you made with it is kept: if you never turned it on, or turned it off, photos you finished before this change are not used to train our models.

05 Your property photos

Who can see them

Your photos are private to your account. Our team may access photos you have uploaded only where it is necessary to provide support you have asked for, to investigate a fault, to improve ProMyPhoto and train our own image models as section 04 describes, or where the law requires it. Access is limited to admin accounts, and the link that opens a photo is signed and expires after ten minutes.

Where they are stored

Your uploaded brackets and your finished photos are stored in Australia, in our provider’s Sydney region, in private storage that is not publicly readable and not indexed by search engines.

How long we keep them

A shoot is archived after 7 days and deleted 14 days after that, so photos live about 21 days unless you delete them sooner. Copies set aside to train our models are kept separately, as section 04 explains. You can delete a shoot at any time. Deleting your account deactivates it straight away and deletes your photos with it 30 days later, unless you reactivate before then.

06 Finishing a photo sends it overseas

Finishing a photo cannot be done on your phone. It runs on our own image model, hosted on infrastructure that is not available inside Australia, so at that moment your photo leaves the country. We would rather state that plainly than bury it.

Where it goes

To the servers that host our own image model, located in the United States.
One of these providers operates from a global network rather than a fixed region, so for that step we cannot guarantee which country the processing happens in.

These providers process your photo only to produce the result and send it back, and they do not use it to train their models. They may keep a copy for a limited period, up to about 55 days depending on the provider, solely to detect and prevent abuse of their service, and then delete it. Before we send anything to a provider we take reasonable steps to satisfy ourselves that they handle it consistently with the Australian Privacy Principles.

We describe these providers by the kind of work they do and where they operate, not by name, because the combination is part of how the product works and it changes as we improve it. Ask us and we will tell you which countries your photos go to and what each kind of provider receives. Email hello@promyphoto.app.

What this means for your rights: please read

By finishing a photo you consent to it being disclosed to these overseas recipients. Australian Privacy Principle 8.1 will not apply to that disclosure, and we will not be accountable under the Privacy Act for how those overseas recipients handle it. They may not be subject to the Australian Privacy Principles, and you may not be able to seek redress in Australia if they mishandle it.

We tell you this because the law requires real, informed consent before that protection is set aside, not a line buried in a policy nobody reads. If you are not comfortable with it, do not finish photos: capture still works, and you can delete a shoot without ever sending it.

Everything else (your account, your shoot records, your stored photos) stays in Australia.

07 The other services we rely on

Running the app means using a small number of specialist providers. We describe what each kind receives, and what we hold them to.

Hosting and databases. Hold your account, your listings and your shoot records. Located in Australia.
Product analytics. Receives which screens you open and what you tap, so we can see where the app is confusing, with your email attached so support can find you. It also records session replays: every text field you type into and every image on screen is masked before it leaves your phone. Replays are screenshots in which every text field and every image is blacked out on your phone before it is sent, so your property photos and the addresses you type are not in them.
Crash reporting. Receives the technical details of a crash or freeze. It is not told who you are: we never attach your account to a crash report.
Payments. Handle your purchases and subscriptions. Your card details go to the payment provider directly and never reach our servers. We see only that a payment succeeded and what it was for.
Sign in. Apple or Google, only if you choose to sign in with them.
Apple maps and notifications. Beyond signing in, two more things reach Apple. As you type a property address, what you have typed so far goes to Apple’s map service, so it can suggest the rest of the address for you. And the notification we send when a shoot is finished carries that shoot’s property address as its subtitle, so the address passes through Apple’s push servers on its way to your iPhone. Apple handles both under its own privacy policy.
Feature requests. The “Requests” link on this site leaves promyphoto.app and opens a public feedback board hosted by UserJot. That is their site, not ours: if you post there or create an account there, that account and everything you write is held by them, under their own privacy policy and their own analytics. Nothing from your ProMyPhoto account is sent to them, and you never need an account there to use ProMyPhoto.
Email delivery. Receives your email address and the message itself, so we can send you things you have asked for: a receipt, a sign in code, a notice about your account. We also send marketing email (offers and product news) only to people who have separately opted in to it. Never having chosen is not opting in. Every marketing email carries a one click unsubscribe that works without signing in and does not expire, and opting out stops the marketing email only: it does not affect email about your account, does not change whether we may use your photos, and does not affect your ability to use the app.

Some of these operate overseas, in the United States and Europe. Where they do, we take reasonable steps to satisfy ourselves that they handle information consistently with the Australian Privacy Principles before we send them anything.

We do not track you across other companies’ apps or websites, so iOS does not show you an app tracking prompt for ProMyPhoto and there is nothing to decline there. Analytics cannot currently be switched off inside the app.

Deleting your account also deletes your analytics record (the profile and the events behind it) at the analytics provider. That step happens at a third party rather than on our own servers, so we will not promise it can never fail: if the provider is unreachable or refuses, your account deletion still goes ahead and the analytics record is the one thing left behind. We are alerted when that happens, but we cannot repair it automatically, because once the deletion has run your account identifier no longer exists anywhere on our side. If you want to be certain, email hello@promyphoto.app and we will check and remove it by hand.

Accounts deleted before 25 August 2026 are not covered by this. Nothing removed their analytics record at the time, and it is still with the provider. If that is you, email us from the address you used and we will find it by that address and delete it.

08 Security, and what happens if something goes wrong

Property imagery and account data are treated as sensitive. Access is restricted, data is private by default, and everything is encrypted in transit. No system is perfectly secure, but we build to keep your content private and we do not collect information we do not need.

If a data breach occurs that is likely to cause you serious harm, we will notify you and the Office of the Australian Information Commissioner as required by the Notifiable Data Breaches scheme, and we will tell you what happened and what to do about it.

09 Your choices and deletion

Delete your account. In the app: at the bottom of Settings, below everything else. On this site: in the Studio, under your avatar. Your account is deactivated straight away and your subscription is cancelled. Your shoots, your photos, your credits and your account records are then kept for 30 days and deleted permanently at the end of that window. You can reactivate at any point in those 30 days and everything comes back as it was; once the 30 days are up it is gone and there is nothing left to restore. See below for exactly how that runs.
Delete a single shoot at any time from the app.
Your phone number, if you gave one, is deleted with your account when the 30 days end. To have it removed sooner, email hello@promyphoto.app.
Ask for a copy of the personal information we hold about you, or ask us to correct it, by emailing hello@promyphoto.app. We will respond within 30 days.
Turn off marketing emails in the app, or use the unsubscribe link in any marketing email. No sign in needed.
Ask us to stop using your photos to train our models by emailing hello@promyphoto.app. Section 04 says what that does.

What happens when you delete

We cancel your billing before anything else, and if the cancellation cannot be confirmed nothing is deactivated and nothing is erased. If your subscription is billed by Apple we cannot delete the account at all until you cancel it yourself on your iPhone, because Apple lets only the account holder do that. Cancelling the subscription is not reversed by reactivating. Coming back later means subscribing again. If one of our providers is unreachable at the moment you ask, the request is held and retried for up to 72 hours rather than dropped, and nothing is deleted while it waits.

Once the cancellation is confirmed the account is deactivated: you can still sign in, open your shoots and download the photos you already have, but no credits can be spent and nothing can be bought. Everything on it is kept for 30 days. You can reactivate at any point in that window (the notice in the app and in the Studio has the button), and your shoots, your photos and your credits are yours again exactly as they were. At the end of the 30 days everything is deleted permanently and there is nothing left to restore. If a deletion is still waiting on a provider we could not reach, the account is frozen the same way, and if we still cannot get through after 72 hours we stop trying: nothing is deleted and the account goes back to normal.

What a deletion does not remove

None of these contain your photos:

The payment provider’s own record of what you bought. We delete our link to you, but the provider holds its records under its own legal and tax obligations and that is outside our control.
One audit row recording that a deletion happened: hashed values and counts only, with no email, no account id, no address and no image.
Copies of emails we have already sent you (receipts, sign in codes, account notices) may remain with our email delivery provider for a period, under its own retention.

If you are unhappy with how we have handled your information, tell us first and we will try to fix it. If you are not satisfied, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.

10 If you use ProMyPhoto outside Australia

ProMyPhoto is operated from Australia and we handle personal information to the standard set by the Australian Privacy Principles, wherever you are. If you are somewhere with its own privacy law, the rights that law gives you are yours in addition to anything in this policy. Email us and we will honour them.

ProMyPhoto is not currently offered in the European Union or the United Kingdom.

11 Children

ProMyPhoto is a tool for photographing property and is not directed at children. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us information, email us and we will delete it.

12 Changes and contact

We may update this policy as the product changes. We will change the date at the top when we do, and where a change materially affects how we handle your information we will tell you in the app before it takes effect.

hello@promyphoto.app

Last updated · 8 November 2026 · promyphoto.app